In 2024, I worked with LIKELIHOOD co-owner Daniel Carlson to create a video summarizing the spirit of the Seattle-based boutique over it’s ten year history. We worked through a script that communicated LIKELIHOOD’s brand and vision going forward. After several iterations and creative discussions, we settled on a script template that walked through many of LIKELIHOOD’s moments over the years. The pace of Seattle, creative events, the store’s space, and importance of community were highlighted. The video was created as a love letter to the community of Seattle and it’s support over the years.
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